Our Approach
Areas of Expertise
Methodologies
Deliverables
Services Overview

Our Specialties
Ethnography
Customer Satisfaction
Tradeshow Research

satisfactionCustomer Satisfaction Tracking

Who's Happy, Who's Mad, Who's Loyal and Who's Bad

As customer satisfaction continues evolving into a fundamental market force shaping today’s strategies, we’ve made it a priority to create tools that track the ebbs and flows of customer sentiment. Empowered clients use this information to track and discover trends as they unfold and develop new strategies to promote loyalty.

The Link Group’s award-winning* tracking programs provide ongoing, market-wide customer feedback for tracking performance from the global level all the way down to a single store.

Our programs include:

Point-of-Service Survey Invitation Systems
Balanced Scorecard Reporting
Drill-down and Charting Tools for Clients
Custom-designed Deliverables

Rapid access to customer feedback enables decision makers to move quickly and confidently. To that end, our customer satisfaction
programs are:

*The Link Group received supplier awards from Best Buy and IBM for our customer satisfaction and tracking programs. All customer satisfaction programs are proprietary, custom-built solutions owned by the client.